Private Label Rights E-Books

There are a lot of ways that people can profit from the Internet. E-commerce has flourished grandly and a lot of marketers found themselves earning money more than they ever dream of. One of the means that these marketers utilize for them to rake in the dollars is venturing into private label rights e-books.

First, it is necessary to know what private label rights are.

Basically, private label rights allow persons to market somebody else's product as their own. The concept is that prospective resellers obtain the rights of a certain product from the person who created it, and then the reseller can do whatever he wants with the product, apply all the modifications that he wants, then sell it to customers, keeping the profit all to himself.

The difference of private label rights to resale rights is that with the latter, marketers can sell the product, but all of its contents should be intact. Private label rights permits the seller to modify, rearrange, alter or enhance the acquired product then sells it.

Among private label products, one of the most profitable is the E-book. In the past, marketers purchase resale rights from an e-book author, and resell the text of the material as it is. This strategy works to the advantage of the authors, because their works can be sold with the content intact, and not being compromised. Plus, many of these e-books contain links to products that the author has interest in. The result is that the seller of the e-book will double as the author's marketing agent, because in each sale of the book, the affiliate links that it contains are exposed to each customer.

Recently, however, a new kind of resale rights became increasingly popular among marketers. They not only purchase the rights to sell the book, they also obtain the rights to do whatever they want with it, then sell it. Essentially, they edit, modify, rearrange, or change the contents of the books to suit their needs without being held liable. This allows the reseller to create new unique products from the material which is specially designed to suit the customers of the reseller.
Usually, the e-books that are being resold under private label rights are specially commissioned and have ghostwriters as authors. These works are usually basic texts that is geared to a specific market, but they are not the type that will win literary awards or climb bestseller lists. But it does not mean that these books are not worth a lot. Actually, they fill the need of niche markets because they are written specifically for them. They can gain a lot profit if the reseller manages to aim it at the correct target market.

What can a reseller do to maximize a private label e-book that he acquired?

A lot of things, actually. With a little ingenuity, a reseller could end up offering a book to customers that they will not find elsewhere. They do not have to compete with other resellers who have the same product that they are selling. The contents of the book can be changed and modified to suit the target market. Chapters can be rearranged. New sections can be added. An entirely new and eye-catching cover can be created. Titles can be revised. Pictures and illustrations can be included. Even the name of the author can be changed, and after overhauling a whole book, a reseller has already created an entirely new and unique version of the material which customers can appreciate.

Of course, there are protests regarding the idea of allowing marketers to so whatever they want with written materials. There is the possibility that the market will be flooded with books containing different titles but have basically the same content. This can bring about the loss of consumer confidence in the e-book industry. Another disadvantage is that materials that are distributed in this manner will not be as credible as the books that have a known and respected author associated with them. These kinds of scenarios cannot be easily dismissed and requires consideration.

Marketers should see private label e-books as means to explore countless ways to create and maintain profit, and should view it as the beginning of building an Internet business empire.

 








   

SELF EMPOWERMENT USING PEOPLE TO UNLOCK YOUR SOCIAL POTENTIALS

Power through the people

Have you come across a person who is so naturally friendly that when you put him inside a room of strangers, he'll be friends with almost everyone in no time? We call such a people-person, someone unbelievably nice and charismatic that he can charm anyone into doing anything.

A socially-empowered person achieves so much greatness, basically because of the people that catapult him to success. He earns the trust and all-out support of the people, whom he had helped before. He never runs out of help. He can do anything with the plethora of people behind him. All because he knows he maximizes his social potential!

See, if you know your social skills and you make use of them, you will reach self-empowerment. Self-empowerment is making a general overhaul in your life and turning yourself into a happier and more successful person.If you can be one of those people-persons, then I can't see any reason why you will not succeed. You just have to know how to start.

1. Be genuine.

Hypocrisy will just bring you all the way down. Be genuinely nice and interested to people. Once they perceive that you are Mr. Hypocrite with selfish intentions, you might as well say goodbye to self-empowerment.

2. Be the greatest listener that you can be.

To earn the love and trust of the people, listen to their problems and sympathize with them. Do not just hear them out, listen to them with your heart. Make eye contact when the person talks to you. Listen as if every word matters, and it does. Brownie points when they find out that there is a confidante in you.

3. Laugh out loud.

I do not mean that you force yourself to laugh for every joke cracked by someone, albeit you do not find it funny at all.This means finding humor in things and not being too darn serious. A person oozing with an awesome sense of humor attracts crowds and eventually, attracts success.

4. Don't forget yourself.

In the process of fluttering around like a social butterfly, you might forget yourself, allowing everyone to push you over. Remember, love and value yourself before anyone else. If you deem yourself respectable and worthy of affection, people will flock to you and not trample on you.

5. Do random acts of kindness.

You don't have to do a John Rockefeller and blow your savings to charity. Little acts of kindness matters the most, and this can be as simple as giving someone a surprise you-take-care card or helping an elderly cross the street. When we were kindergarten students, kindness was taught to us and greatly practiced. Now is the time to revive the good deeds and this time, let them stay for good.

6. Contact your old friends.

Sad how some friendships are destined to goodbye, but thanks to technology, you can do something about it. Relive the good old days by flipping your yearbook and look for the great people whom you want to communicate with again. Adding these old friends to your roster of support peers will surely make you feel good all over.

7. Develop your personality.

Are you grouchy, grumpy and generally morose? Whoa, you can't go through life with those. Get rid of the bad traits and habits that perpetually hamper your growth. And really, who wants a grouchy friend anyway?

8. Be confident.

Be able to stride to the other corner of the room and introduce yourself to people with that winning smile of yours. Just remember: be confident, not arrogant.

9. Practice control.

When angry, don't snap at anyone. Never throw a tantrum. Stay calm and collected. Be adult enough to take control of situation and transform your anger into something more productive and passive. As soon as people think your anger goes to volcanic proportions easily, they will find it hard to come to you.

10. Keep nurturing your relationships.

Your relationship with your family, friends and significant others is too precious that you must not neglect it whatever happens. Go out and have fun with them. Do things together. Happiness will never fly from your side as long as the people who matter the most are close to you.

In the end, using people for self-empowerment means becoming a better and more lovable person. It's a win-win situation: the people know they can turn to you anytime and vice versa.

Increasing Sales Through Strategic Internet Marketing

The Internet has now become an important medium for product and service advertisements.  Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet.

But with millions of websites out there being visited by millions of computer users, how can you make sure that your ad can be seen by your target customers and that your leads will be followed by these users?  Here are a few tips.

1.  Place an ad on the websites frequented by your target customers.  Before doing this, you need to define who will be your target customers.  Placing an ad on sites that they usually visit will increase the possibility that your ad will gain the attention and will be followed your target customers.

Also, consider the website's search engine placement, traffic, external linking and the other ads placed on it.  External linking will determine if there are other sites that link to this site.  This will mean that people can get to the site where your ad is placed, even if they are browsing a different site.  Check if many of your competitors have ads on this site.

2.  Placing ads on some sites cost some money.  However, there are also sites that can place a link to your site, product or service in exchange of having their link being displayed on your site.  This is also true about the newsletters sent by site owners to its mailing list members regularly.

Also, having helpful links placed on your site and having sites link to your pages help in boosting search engine ranking.  This is similar to making a statement that your site's content is important that other sites have links to your web pages.

3.  Pay-per-click (PPC) is also a good method in Internet marketing.  You will only need to pay for the ad if the link is clicked.  If you prefer this method of advertisement, make sure that you are using services that set limits on daily expenses.  There are also services that help you determine effective keywords and monitor the PPC results.

4.  Choose your domain name wisely.  It is still being debated if domain names matter when it comes to search engine placement.  Whether it does or not, having product related domain names help consumers remember your domain, that they can go back to your site even without the links.

5.  Make sure you have useful content on your sites.  While keyword density is important in search engine placement, having useless information or annoying repetition of keywords will not increase your customer's confidence in your site.  It may even affect your sites traffic and can get your site removed from search engines.  So make sure that keywords are used strategically.

6.  When thinking of keywords, think like your target customers.  What do you think are they going to search so they can get to your site?  Also, use specific keywords or key phrases.  Submitting a single word or a very general phrase to a search engine will not get you to the top of the search results compared to submitting specific keywords that describe your product and services perfectly.

7.  Track your ads.  Always check how much you have spent on placing links on frequently visited sites and on PPC.  There are services that allow you to monitor PPC transactions and how many of these end in sales.  You always need to consider if the ads that you have placed on these websites are getting you to your target consumers and if these ads can lead to revenue.

One final tip on marketing products and services, sell the benefits.  It will help your marketing strategies a lot if you highlight the benefits of choosing your products and services instead of merely discussing the product specifications.  Product specifications may not mean much to customers, unless they know what these stand for (how these specifications affect the quality of the product or service).

Many people say getting to the top of search engine results is difficult since millions of websites exist, which can be using the same keywords.  While this is true, this doesn't mean that your website has to stacked under your competitors' websites when presenting search engine results.  Strategic advertising and linking, together with useful content, can also get you to the top of the search results.

MEDITATION TECHNIQUES; Do Yoda Proud: Meditation 101

Meditation refers to a state where your body and mind are consciously relaxed and focused.  Practitioners of this art report increased awareness, focus, and concentration, as well as a more positive outlook in life.

Meditation is most commonly associated with monks, mystics and other spiritual disciplines.  However, you don’t have to be a monk or mystic to enjoy its benefits.  And you don’t even have to be in a special place to practice it.  You could even try it in your own living room!

Although there are many different approaches to meditation, the fundamental principles remain the same.  The most important among these principles is that of removing obstructive, negative, and wandering thoughts and fantasies, and calming the mind with a deep sense of focus.  This clears the mind of debris and prepares it for a higher quality of activity.

The negative thoughts you have – those of noisy neighbors, bossy officemates, that parking ticket you got, and unwanted spam– are said to contribute to the ‘polluting’ of the mind, and shutting them out is allows for the ‘cleansing’ of the mind so that it may focus on deeper, more meaningful thoughts.

Some practitioners even shut out all sensory input – no sights, no sounds, and nothing to touch – and try to detach themselves from the commotion around them.  You may now focus on a deep, profound thought if this is your goal.  It may seem deafening at first, since we are all too accustomed to constantly hearing and seeing things, but as you continue this exercise you will find yourself becoming more aware of everything around you.

If you find the meditating positions you see on television threatening – those with impossibly arched backs, and painful-looking contortions – you need not worry.  The principle here is to be in a comfortable position conducive to concentration.  This may be while sitting cross-legged, standing, lying down, and even walking.

If the position allows you to relax and focus, then that would be a good starting point.  While sitting or standing, the back should be straight, but not tense or tight.  In other positions, the only no-no is slouching and falling asleep.

Loose, comfortable clothes help a lot in the process since tight fitting clothes have a tendency to choke you up and make you feel tense.

The place you perform meditation should have a soothing atmosphere.  It may be in your living room, or bedroom, or any place that you feel comfortable in.  You might want an exercise mat if you plan to take on the more challenging positions (if you feel more focused doing so, and if the contortionist in you is screaming for release).  You may want to have the place arranged so that it is soothing to your senses.

Silence helps most people relax and meditate, so you may want a quiet, isolated area far from the ringing of the phone or the humming of the washing machine.  Pleasing scents also help in that regard, so stocking up on aromatic candles isn’t such a bad idea either.

The monks you see on television making those monotonous sounds are actually performing their mantra.  This, in simple terms, is a short creed, a simple sound which, for these practitioners, holds a mystic value.

You do not need to perform such; however, it would pay to note that focusing on repeated actions such as breathing, and humming help the practitioner enter a higher state of consciousness.

The principle here is focus.  You could also try focusing on a certain object or thought, or even, while keeping your eyes open, focus on a single sight.

One sample routine would be to – while in a meditative state – silently name every part of you body and focusing your consciousness on that part. While doing this you should be aware of any tension on any part of your body.  Mentally visualize releasing this tension.  It works wonders.

In all, meditation is a relatively risk-free practice and its benefits are well worth the effort (or non-effort – remember we’re relaxing).

Studies have shown that meditation does bring about beneficial physiologic effects to the body.  And there has been a growing consensus in the medical community to further study the effects of such.  So in the near future, who knows, that mystical, esoteric thing we call meditation might become a science itself!

Building and managing an opt in list for a website

Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing an opt in list makes use of a system that makes it possible for website visitors to fill up an online form in order to sign up for the latest products and services offered by an online site.

Building and managing an opt in list is commonly practiced by numerous sites on the Internet to maximize their visibility on the world wide web. Building and managing an opt in list is also a proven marketing technique that many business websites use again and again to keep loyal visitors updated on the latest products available from their favorite e-store.

Building and managing an opt in list is also useful for websites that provide news, technology and various forms of information on different subject matters. Visitors that sign up at their favorite website's opt in list can receive updates on products and services offered by the site. In addition the subscriber gains access to the site's regular ezine or newsletter.

The opt-in mailing list provided by a website is not spam, it is a legitimate sign up program for individuals sincerely interested in a website's products and services. No one is included in the opt-in mailing list without prior consent.

Gathering email addresses for building and managing an opt in list

A number of free listing services are available on the Internet to gather email addresses for a website's opt in list. However many of these free list services cannot be personalized to suit a specific site. In addition, the free service list has the option of shutting down a website's list at whatever time they choose to do so.

A better method for building and managing an opt in list begins with a good script for form processing. The script allows a subscriber to fill in a form and send it in to a specific address. The information is then processed and included in a database file.
After that, the website can send a personalized reply to the subscriber to thank them for their subscription to the site.

The online form to be filled up by a customer can also be customized to fit the format of a specific site. There are a number of websites that offer form-processing scripts wherein the generally cost price of a good script is about $30.

A pop email account should be created on the website's server in order to accommodate the influx of subscription requests. Email templates will also make the process of handling subscription request easier and faster. This will include an email template for subscription requests and possible requests from subscribers that want to unsubscribe from the Website opt in list. The option to unsubscribe helps build trust between the site visitor and the website.

Building and managing an opt in list database

Creating a database is essential in building and managing an opt in list for a website. There are a number of database programs offered on the Internet that can help process the information sent in for subscriptions. Once the database is set up, a mailing list needs to be generated. This process is essential to building and managing an opt list that will continually process subscription requests from site visitors.

A database program will automatically enable a website to attend to all the details involved in building and managing an opt in list. At the same time, easy access to a subscriber's personal information allows a website to send personalized messages to a specific subscriber at any time.

Building and managing an opt in list subscriber base

Websites can employ a number of methods for building and managing an opt in list subscriber base. Putting up incentives are a great come on for building and managing an opt in list. Offering a free gift as well as providing free services with each subscription is a great technique for building and managing an opt in list. Online contests are also a very popular way of getting people to join a website opt-in list. In addition, prizes that are related to the website's content also help generate interest in the other products and services offered by the site.

Remember, building and managing an opt in list is the ideal and simplest option to increase website traffic.

All you need to know about RSS

What does RSS mean?

RSS may mean three different things. The original RSS (RDF Site Summary RSS 0.9) was developed by Dan Libby for Netscape. After a couple of months, they produced a simpler and easier-to-use version called Rich Site Summary or RSS 0.91. But they later lost interest, leaving it without an owner. As more and more users were using RSS, Winer made an adapted version of RSS 0.91 for Userland, claiming it as his own. Later in 2005, Microsoft developed Really Simple Syndication in relation to its Simple Sharing Extensions.

What is RSS?

RSS is a XML file format for syndicating content and news in the web. It is usually used by websites that constantly need to update their content regularly such as news websites (CNN, BBC and Reuters) and weblogs. Since it essentially gives one’s webpage more traffic, it is now more widely used in marketing, web publications and virus reports. Today, large and small websites alike are usually RSS-enabled.

For example, you’re an avid fan of baseball and you want to share something recent about one of the players. Other than content, you can also attach multimedia files, like videos or pictures. By using RSS feeds, other Internet users subscribed to RSS-enabled sites can read your “headline” for free. They can also track for changes and updates using news aggregators, which will be discussed later on.

How does RSS work?

To be able to use RSS, you first have to download a software (content management system), by which XML format can be read. The title and, excerpt of the article, and a link to the full article are shown. Other than just text, you can also insert multimedia files in RSS feeds like pictures, videos, mp3s and others. Broadcatching, picturecasting, photocasting, and podcasting are some features you can incorporate into your feed, but will not be discussed in this article.

For users to access a RSS feed, they need to use an aggregator or a feed reader. An aggregator searches for updates on RSS-enabled webpages then displays it. It can either be a standalone program or a web browser extension, depending on your operating system. Search engines for web content broadcasted over RSS feed are also available such as Plazoo and Feedster.

How can I make an RSS feed?

It is definitely easier to make an RSS feed if you know HTML. If not, you could sign up for a blog (there are hundreds out there), some of which automatically creates RSS. If you’re using a personal webpage building system, you need to understand more about RSS. Making an RSS feed from scratch is relatively easy.

A RSS feed should always contain an “item”, whichever version of RSS you might use. If you wrote about a recent event in your city or a book review, the contents of this article can form an item. An item is essentially composed of three things: a title, its description, and link (where they can find your webpage). In choosing a title and description, use something that will describe the web content best. Although it will be easier for you, it doesn’t follow that the title tag of your webpage and the item title are the same.

An item will look like HTML tags. First, you need to put an opening channel tag that defines it as an XML file. Then, label the tag as an item by putting after the channel tag. After this, you can now insert the three essentials of your item:
If you haven’t read any Anne Rice books yet, you will be greeted with shocking romantic relationships forming between unlikely characters…
http://allaboutbookreviews.com/belinda



The recently released Harry Potter installation has proved dark for its younger readers…
http://allaboutbookreviews.com/harrypotterandthehalfbloodprince

Now, if you’re still having a hard time understanding these tags, look for HTML tags tutorial to further grasp the concept. Have fun!

How to Become an Ideal Leader

When you are at work, do you get frustrated because things don't seem to be happening the way they’re supposed to be? You see people milling around but nothing gets accomplished. And in the daily hustle and bustle, do you feel that your goals remain just that – goals. Then maybe its time for you to stand up and do something about it.

Most people are content just to stand around listening for orders. And it isn't unusual to adopt a follow-the-leader mentality. But maybe, somewhere inside of you, you feel the desire to make things happen – to be the head, not the tail. Then maybe leadership just suits you fine.

Some people believe that great leaders are made, not born. Yes, it may be true that some people are born with natural talents. However, without practice, without drive, without enthusiasm, and without experience, there can be no true development in leadership.

You must also remember that good leaders are continually working and studying to improve their natural skills. This takes a commitment to constantly improve in whatever endeavor a person chooses.

First of all, let's define leadership. To be a leader, one must be able to influence others to accomplish a goal, or an objective. He contributes to the organization and cohesion of a group.

Contrary to what most people believe, leadership is not about power. It is not about harassing people or driving them using fear. It is about encouraging others towards the goal of the organization. It is putting everyone on the same page and helping them see the big picture of the organization. You must be a leader not a boss.

First of all, you have to get people to follow you. How is this accomplished?

People follow others when they see a clear sense of purpose. People will only follow you if they see that you know where you are going. Remember that bumper sticker? The one that says, don't follow me, I'm lost too? The same holds true for leadership. If you yourself do not know where you're headed to, chances are people will not follow you at all.

You yourself must know the vision of the organization. Having a clear sense of hierarchy, knowing who the bosses are, who to talk to, the organization's goals and objectives, and how the organization works is the only way to show others you know what you are doing.

Being a leader is not about what you make others do. It's about who you are, what you know, and what you do. You are a reflection of what you're subordinates must be.

Studies have shown that one other bases of good leadership is the trust and confidence your subordinates have of you. If they trust you they will go through hell and high water for you and for the organization.

Trust and confidence is built on good relationships, trustworthiness, and high ethics.

The way you deal with your people, and the relationships you build will lay the foundation for the strength of your group. The stronger your relationship, the stronger their trust and confidence is in your capabilities.

Once you have their trust and confidence, you may now proceed to communicate the goals and objectives you are to undertake.

Communication is a very important key to good leadership. Without this you can not be a good leader. The knowledge and technical expertise you have must be clearly imparted to other people.

Also, you can not be a good leader and unless you have good judgment. You must be able to assess situations, weigh the pros and cons of any decision, and actively seek out a solution.

It is this judgment that your subordinates will come to rely upon. Therefore, good decision-making is vital to the success of your organization.

Leaders are not do-it-all heroes. You should not claim to know everything, and you should not rely upon your skills alone.

You should recognize and take advantage of the skills and talents your subordinates have. Only when you come to this realization will you be able to work as one cohesive unit.

Remember being a leader takes a good deal of work and time. It is not learned overnight. Remember, also, that it is not about just you. It is about you and the people around you.

So, do you have the drive and the desire to serve required of leaders? Do you have the desire to work cooperatively with other people? Then start now. Take your stand and be leader today.